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Prince has always had a complicated relationship with technology. Earlier this year, he showed his support for Tidal by pulling his music from all the other streaming services. Confusingly, he then released one single on SoundCloud and another one on Spotify.
Today he announced that his next album, HITNRUN, will be a Tidal exclusive. The star's statement about his decision is classic: "After one meeting, it was obvious that Jay Z and the team he has assembled at TIDAL recognize and applaud the effort that real musicians put in2 their craft 2 achieve the very best they can at this pivotal time in the music industry," Prince wrote. In addition, "TIDAL have honored Us with a non-restrictive arrangement that once again allows Us to continue making art in the fashion We've grown accustomed 2 and We’re Extremely grateful 4 their generous support. And lastly, in the tech-savvy, real-time world We all live in 2day, everything is faster. From its conception and that one & only meeting, HITNRUN took about 90 days 2 prepare its release. If that’s what freedom feels like, HITNRUN is what it sounds like.”
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Revisit Prince's latest single, and find out what his band had to say about HITNRUN. Look for HITNRUN September 7.
