Watch Kendrick Lamar's "Project Hero" Video

The rapper has a new sneaker coming out.

Kendrick Lamar is planning to release another sneaker collaboration with Reebok tomorrow; like his last footwear release, the shoe aims to promote nonviolence. In a new promotional video, Jay Rock and Glasses Malone emphasize the importance of coming together. "They say that there's more power in unity than division," Jay explains. "This isn't about what color you wear, or what set you from. This is about taking care of our families and preparing our children for the real world. At the end of the day, red or blue, we all want to buy the future for our loved ones."

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"It ain't about the shoe; it's real," Malone adds. "The shoe just lets you know how real it is."

Watch Kendrick Lamar's "Project Hero" Video