It was one year ago today that TIDAL was unveiled to the world at a press conference featuring some of music's biggest acts, promoted by company partner Jay Z as the first artist-owned streaming service. Since then, one of the company's biggest advocates has been Kanye West, who went so far as to disown the elephant in the streaming music room, Apple Music.
Well, wake up Mr. West, because since "Famous" showed up on Apple Music and Spotify on Monday, Mashable is now reporting that The Life of Pablo will be hitting streaming services Apple Music, Spotify, Google Play, and Rhapsody this Friday.
SoundCloud unveiled its premium streaming offering, called Soundcloud Go, yesterday, but it's unclear if it, too, will be getting The Life of Pablo on Friday. It also remains unclear if the album, which is still receiving updates, will get a physical release.
According to TIDAL, it's 30 million subscribers have streamed The Life of Pablo 250 million times in 10 days.
Representatives for Apple Music and Kanye West did not immediately return a request for comment.
Update (3/30 10:53 p.m. EST)
After spamming your timeline with the lyrics of "I Love Kanye," Kanye West just tweeted out a link to ilovekanyesong.com, which features the logos of TIDAL, Apple Music, and Spotify.