May 30, 2016
P-Lo's "Light The Bitch Up" video takes viewers on a glitchy tour of the Bay Area, with G-Eazy and Jay Ant in tow. It's all about local flavor in the PMAC-directed video — luminaries like E-40 and P-Lo's HBK Gang show up for video portraits, as well as local dance crews and the Mac Dre mural. P-Lo hopes that "Light This Bitch Up" showcases his city's diversity, he explained via email.
The song and video is representative of the different sides of the Bay Area. Where we are from is very diverse and I wanted show the different cultures and how we all able to co-exist not only in music but as humans. The Bay Area is such a rare and unique place and think this is pretty much a time capsule for what it is right now.