Watch Kanye West’s New Video For “Fade”

After premiering his latest The Life of Pablo visual at the VMAs, Kanye West’s new video is now available exclusively on TIDAL.


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Earlier this week, MTV confirmed that Kanye West would be in attendance at the 2016 MTV VMAs, and it was reported that the rapper and designer would have four minutes to do as he pleases at the show. Given his colorful VMA history, many wondered how Kanye would be occupying the time.

Tonight, Kanye premiered his new, '80s-inspired video for "Fade," a track from The Life of Pablo, during the award show. The visual is directed by Kanye and Eli Linnetz, who also directed the "Famous" video. The "Fade" video features Teyana Taylor doing a dance routine in a gym, and a sensual shower scene with her husband, Iman Shumpert. At the end of the video, Taylor's face morphs into the head of a cat, and she and Shumpert pose with a newborn baby while surrounded by lambs.

"Fade" features additional vocals from Ty Dolla $ign and Post Malone, as well as samples from house tracks by Mr. Fingers, Hardrive, and Barbara Tucker. Watch the "Fade" video above via TIDAL and find the full credits for the video below.

Kanye West "Fade" video credits:

Creative Vision by Kanye West
Directed by Eli Linnetz
Produced by Iconoclast
Executive Producer Kathleen Heffernan
Director of Photography Guillermo Navarro
Production Design Tino Shaedler
Styling Renelou Pandora
Choreography by Guapo, Jae Blaze, Derek 'Bentley' Watkins
Editor Adam Robinson
Color Sofie Borup

August 28, 2016
Watch Kanye West’s New Video For “Fade”