JAY-Z’s 4:44 Album Was Tweeted About 810,000 Times

For comparison, there were 1.8 million tweets about Beyoncé’s Lemonade on the night of its release.

June 30, 2017
JAY-Z’s <i>4:44</i> Album Was Tweeted About 810,000 Times JAY-Z and Beyoncé attend the 59th Annual Grammy Awards.   Christopher Polk / Getty Images

After teasing the album with a mysterious billboard campaign and a series of trailers, JAY-Z released 4:44, his thirteenth full-length, as an exclusive to TIDAL and Sprint customers on Thursday night.

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The album finds JAY-Z at his most candid, as he openly addresses his wife Beyoncé and his mother's sexual orientation. The release of the album, and its major moments, led to a big night on Twitter for JAY-Z. According to a rep for Twitter, the album was tweeted about 810,000 times overnight. For comparison, Beyoncé’s Lemonade visual album was the subject of 1.8 million tweets on the night of its release.

JAY-Z’s 4:44 Album Was Tweeted About 810,000 Times