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SoundCloud and GRVTY team for new fashion collection

The “Pure & Wondrous Sounds” collection will be available from October 2.

September 15, 2020
SoundCloud and GRVTY team for new fashion collection SoundCloud

GRVTY, a Washington, D.C.-based clothing brand that The FADER has had its eye on from the start, has teamed up with streaming giant SoundCloud for a new, limited edition fashion collection. "Pure & Wondrous Sounds," announced this morning, was dreamed up during the pandemic and will be the first in a string of fashion collaborations from SoundCloud. The full collection will be released on October 2, but a teaser video and a handful of images from the lookbook are out now. Check those out below.

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SoundCloud and GRVTY team for new fashion collection
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SoundCloud and GRVTY team for new fashion collection
SoundCloud and GRVTY team for new fashion collection
SoundCloud and GRVTY team for new fashion collection

The collection was, according to a press release, "influenced by music and its ability to empower, help us escape, cope, and heal." The full collection will include T-shirts, sweatshirts, vinyl slipmats, and more, all emblazoned with phrases (“There Will Be A New Day And A New Song, Play on,” “Exalted, Sonically,” “Endless Loop Harmonix,” “Futuristic Frequencies And Advanced Vibrations,” and “Pure & Wondrous Sounds") that speak to GRVTY founders Marshall Tan and Orlando Urbina's process on this project.

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It's only a preview site for now, but the full SoundCloud x GRVTY collection will be available here from October 2.

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SoundCloud and GRVTY team for new fashion collection