Travis Scott is releasing his new single "Franchise" this Friday. The single is accompanied by original artwork by George Condo, the renowned contemporary artist behind the paintings that accompanied Kanye West's My Beautiful Dark Twisted Fantasy, and can be preordered digitally or on cassette and CD now via Scott's website. "Franchise" is the follow-up to "The Plan," Scott's theme song for Christopher Nolan's latest epic Tenet, which was released late last month.
"Franchise" follows a big two weeks for the Travis Scott marketing machine, in which the Houston star launched a collaboration with McDonalds — a version of the Quarter Pounder bearing his name — as well as a limited edition merchandise line. "Franchise," as a title, seems to tie in with the theme, although Condo's artwork bears no links to the fast food giant.