Few up-and-coming emcees hit with the consistency Atlanta’s Tony Shhnow has in his prolific past few years. On “Keep in Touch,” the second single from his seventh project in 12 months, he’s as strong as ever, projecting an unshakeable confidence as he attacks a silky Jaimoe beat with a dissonant intensity that flips a standard slow jam into an underdog anthem.
In the new track’s visuals, directed by Jelani Miller, Shhnow delivers his verses from a billiards lounge. Sweeping shots fade into one another as we watch him recline on a sectional sofa, sip from a golden chalice, and shoot pool.
Shhnow’s next project, Reflexions, is scheduled to arrive June 9. It was announced earlier this month with the release of its lead single, “Last Chance,” featuring beloved Detroit excentric ZelooperZ.