Up at the top of World Star Hip Hop are two videos from four artists, both directed by Gabriel Hart. Both are (mostly) black and white and quietly epic. Gucci and Rocko open with a two minutes of tense funk, before launching into the song. Good but not great and mostly notable for the way Gucci sounds purposefully sloppy, doing the stream of breathless idea linking he did so amazingly here, but sounding much more drunk, like he can barely keep up with the beat. It's initially off-putting before becoming overwhelmingly listenable. Yo Gotti and Zed Zilla, on the other hand, are both more energetic. Hart cuts in live footage from concerts, Yo Gotti's rasp bouncing in and out. In a lot of ways, it feels like Gotti has the most adaptable voice in rap right now. He's able to sound authoritative and exhausted over melancholy tracks like "Touchdown" and then turn around and sound equally comfortable on "Bang Bang."
January 03, 2011