In the four years or so since Odd Future's members were openly hunted by a music industry hungry for their talents to reach teens, they've made money selling music as well as their "normal kid" lifestyle. "The margins on socks are better than CDs," manager Christian Clancy has said, shedding some light on the crew's TV sketch show, Tyler, the Creator's creative agency launch and the permanent Odd Future store in LA. Keeping with this savvy approach, MellowHigh, the trio comprised of Hodgy Beats, Domo Genesis and Left Brain, documented the recording of their upcoming EP and time on a recent OFWGKTA tour for All Def Digital, a new music and comedy YouTube channel created by Russell Simmons. Above, watch the second episode of the resulting show, Odd World: MellowHigh. In it, Hodgy and Domo spend a day in the studio, Hodgy still managing to speak to the way it feels to be young: "Sometimes I can't put all my thoughts in a category. I mean like, everything is all over the place."
August 21, 2013