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Neneh Cherry Goes For A Ride In The Video For “Spit Three Times”

Check out the eerie, foreboding new clip from Cherry’s Blank Project.

Photographer Fredrik Härenstam
December 08, 2014

In the Bafic-directed video for Neneh Cherry's "Spit Three Times," from the Swedish avant-pop artist's solo LP from earlier this year, Blank Project, Cherry takes a backseat drive in a dark corridor lit by what looks to be floor-placed fluorescent lights. Refracted imagery fills out the rest of the clip and adds to the song's eerie sense of tension.

"Bafic picked up on the intimate nature of my lyrics in this song," Cherry told FADER in an email. "When I wrote it, I had been through a terrible trauma in my life (my mother passed away suddenly, which literally broke my heart and took me down down down into a huge black hole of despair). I am being very specific when I talk about the 'black dog' which was Winston Churchill's name for his dark depressions. I am a fighter and I fought back from the edge of hell. Bafic captures this fight with his imagery, especially the flowers and the long motorway (freeway) underpass shots. I am very proud of this simple yet effective little short film. It means a heck of a lot to me personally."

Neneh Cherry Goes For A Ride In The Video For “Spit Three Times”