Diddy shared a promotional video on Facebook today. In the somber clip, footage from the studio is interspersed with shots of the rapper/producer/businessman walking back and forth delivering an inspirational speech, like a coach in the locker room at half time. Who's on his team? Kanye West, Timbaland, Kendrick Lamar, and Ty Dolla $ign all make cameos. "End of discussion," Diddy says at one point. "This brand right here fucks with the best—or we do nothing." Watch above.