According to Billboard, Adele's new album sold 1.15 million copies in the week leading up to Christmas. This makes it the first album in history to sell more than a million copies in three separate weeks. (Nonconsecutive weeks, but still.) The pre-Christmas frame even exceeded the album's second week, during which 25 was purchased 1.11 million times.
In total, the album has now sold more than seven million copies. It's been No. 1 for five weeks, and the lead single, "Hello," has been No. 1 for eight weeks. Find out how Ariel Rechtshaid pushed Adele to her limit on 25.