The best new artist category at The Grammys is sometimes criticized for not being fresh enough —2015 Grammy nominee Meghan Trainor is nominated in the category this year—but for a lot of people, it's the way they find their new favorite artists. And according to data from YouTube, exclusively provided to The FADER, some of those artists receive insane bumps in popularity after the show.
For example, look at what happened to country singer Brandy Clark after last year's awards:
This year the Best New Artist field is made up of relatively unknown artists and a lot of them stand to benefit from an awards bump. These are their current daily view counts—note Trainor's already astronomically high view counts which probably won't jump a considerable amount:
Now according to YouTube, Australian singer/songwriter Courtney Barnett will probably experience the biggest change in attention even if she doesn't end up winning. According to YouTube, "being nominated led Barnett’s view popularity to nearly double in the week after the announcement (compared to the week before)."
Check that out below: