February 09, 2016
Adding to last month's acquisition of Billionaire Boy's Club, Pharrell Williams continues on his business endeavors by becoming the new co-owner of Dutch denim aficionado brand, G-Star Raw. The first collaboration between the two came 3 years ago by way of "Raw For The Oceans" a joint fashion conservation effort that took ocean pollution waste and transformed it into sustainable apparel. In a statement from G-Star, the company writes that Pharrell will be involved "on many creative levels, from collections, to advertising and business strategy." Pharrell also tweeted out the following picture, confirming his new position.