British GQ reported today that OVO will be branching out overseas. OVO, Drake's company, will be opening a flagship store in London's Soho neighborhood. The store will be the brand's first store to open outside of North America. There are already OVO stores in New York, Los Angeles, and Toronto.
While no opening date has been announced yet, there is a location set in place. The London OVO store will be at 30 Berwick Street, London.
The location of the new store shouldn't be a shock to anyone who listened to More Life. Drake's playlist was filled with love for the United Kingdom and featured several British artists.