Fear of God is releasing a collection inspired by Jay-Z’s 4:44

A pop-up shop will offer the new line hours before Jay-Z takes the stage at the Forum in L.A.

December 21, 2017

Before Jay-Z takes the stage for the final concert of his 4:44 tour, Fear of God will release a new collection inspired by the rapper and his new album. The new line will be available Thursday at Maxfield L.A. starting at 11am PST. Jay-Z plays the Forum in Los Angeles Thursday evening.

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“From the wristbands and bandanas to the proportions, we wanted to modernize Jay’s approach and contribution to fashion through our lens," Fear of God founder Jerry Lorenzo said in an interview with Vogue. "Jay gave us feedback and direction along the way. He’s a true artist in every sense of the word.”

Jay-Z's 4:44 was released in June. In November, Urban Outfitters released a capsule collection inspired by Jay's 1996 debut album Reasonable Doubt.

Thumbnail via Gustavo Caballero / Getty Images

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Fear of God is releasing a collection inspired by Jay-Z’s 4:44