Serena Williams is reportedly plotting a beauty line

A new makeup contender might be on the way.

March 14, 2018

Serena Williams is a force to be reckoned with on the tennis court and now the star athlete is taking that energy toward a beauty line. Williams was spotted filing paperwork to trademark Aneres — which is Serena spelled backwards — back in January for a total of 18 beauty categories including all kinds of makeup, body lotions, hair care, and more. Details on the Aneres are scarce, but we're excited to see if Williams has used her pro-athlete experiences with makeup to create some sort of sweat-proof, superhero line worthy of her co-sign. Until then, read her FADER cover story about how she became one of the greatest athletes of all time.


Thumbnail image via Serena Williams' Instagram.