Miley Cyrus attempts ASMR in her new She Is Coming promos

Miley’s promo campaign for her new record is... something.

May 30, 2019
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SHE IS COMING everywhere 5/31 ❤️🔥❤️🔥

A post shared by Miley Cyrus (@mileycyrus) on

Miley Cyrus is deep in the midst of promo for her new project She Is Coming, the follow-up to 2017's country-inspired Younger Now, and, as one can generally expect from Miley, it's gotten pretty... weird. Her latest set of promo videos feature the singer chomping and slurping on a variety of fruits in the style of eating ASMR videos, with the words She Is Coming superimposed over the top. Watch one of the videos above.

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Celebrities doing ASMR as promo is nothing new; in the recent past we've seen Cardi B, Janet Jackson, Tierra Whack, Ariana Grande, and a stack more try it. Earlier this week, Miley shared the cover art for She Is Coming and discussed her role in a new episode of Black Mirror. She also performed "We Can't Stop" at the BBC1 Big Weekend with Charli XCX. She Is Coming is out Friday.

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Miley Cyrus attempts ASMR in her new She Is Coming promos