Miley Cyrus is deep in the midst of promo for her new project She Is Coming, the follow-up to 2017's country-inspired Younger Now, and, as one can generally expect from Miley, it's gotten pretty... weird. Her latest set of promo videos feature the singer chomping and slurping on a variety of fruits in the style of eating ASMR videos, with the words She Is Coming superimposed over the top. Watch one of the videos above.
Celebrities doing ASMR as promo is nothing new; in the recent past we've seen Cardi B, Janet Jackson, Tierra Whack, Ariana Grande, and a stack more try it. Earlier this week, Miley shared the cover art for She Is Coming and discussed her role in a new episode of Black Mirror. She also performed "We Can't Stop" at the BBC1 Big Weekend with Charli XCX. She Is Coming is out Friday.