Pleasures is a Los Angeles brand that draws from the street-punk culture the owner, Alex James, was surrounded by growing up in New Jersey and NYC. You may already be familiar with their work — they were behind Playboi Carti's iconic A Girl Is A Gun t-shirt in his "Magnolia" video. Since then, the brand's become known and beloved for their colorful yet minimalist-cool designs that take the form of glossy holographic shorts, or bright sardonic graphic t-shirts.
Today, Pleasures is partnering with Sony to release a new collection celebrating the prolific lifework of Bob Dylan. "Bob Dylan was more than a musician. He was an activist, visual artist, and fashion icon," James writes of the collection via email. "I think my obsession with black sunglasses stems from Bob. He was the originator of cool."
Featuring a selection of graphic t-shirts, hoodies, and hats, the eight-piece collection pays homage to Dylan's legendary discography by reprinting the infamous "Like A Rolling Stone" lyric on the back of several pieces. "The song has a lot of mystery," James writes. "We strive to use our brand platform to educate everyone about the cultural icons that inspire us." See select pieces from the collection below, and shop it online here at 1 p.m. EST.