Last month, Memphis rappers Young Dolph and Key Glock released Dum & Dummer, their first full-length collab. The 22-track mixtape, produced entirely by BandPlay, was a perfect showcase for the pair’s idiosyncratic, but naturally complementary, styles, and was evidently a fruitful team-up: Dum & Dummer debuted at number 8 on the Billboard 200. Today, the pair are premiering a video for mixtape highlight “Water on Water on Water” on The FADER, and it’s a fittingly opulent, surreal piece of video art. Directed by Gabriel Hart (aka the ‘Video God’,) the “Water on Water on Water” film-clip finds Dolph and Glock dancing with models underneath floating whales and in swimming pools filled with sharks. Watch the gleefully bizarre homage to early-2000s rap videos below.
“The vibe of the video is hard, Dolph tells The FADER via email. The chorus — 'Came outside today / water on water on water' — is like ‘I came outside and flexed millions of dollars of jewelry.' I told the director that I needed to include these things in the video: a big water scene, all of my cars so we made sure the new G-Wagon was in there, and I wanted a zebra in it. And I’ve always got to highlight beautiful dark-skinned women. We filmed it a while ago but with all the special effects, it took a while to get it just right. It’s one of my favorite songs off the tape and it’s also one of our fans’ favorite songs and we can’t wait for everyone else to see it."