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Watch BROCKHAMPTON’s truly wild, NSFW music video for “Sugar”

Kevin Abstract directs the visuals for the Ginger cut.

December 10, 2019

BROCKHAMPTON's music videos are reliably exuberant works that capture the pop-rap collective's engaging energy, and the group's new music video for "Sugar" may be the best, most BROCKHAMPTON video yet. Directed by Kevin Abstract and produced with the Safdie Brothers' Elara Pictures, the video opens on an intense sex scene and spirals into a psychedelic vision of the afterlife. Or heartbreak. Or whatever, man, but it looks great and I could watch it for another hour, plus the song sounds like psychedelic Craig David. Check out the video above. BROCKHAMPTON are currently on tour with 100 gecs and Slowthai in support of their new album Ginger.

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Watch BROCKHAMPTON’s truly wild, NSFW music video for “Sugar”