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Taylor Swift sets 2020 chart record with folklore

Taylor Swift’s surprise-released new album folklore usurps Juice WRLD’s posthumous Legends Never Die with the biggest sales week of the year.

August 03, 2020
Taylor Swift sets 2020 chart record with <i>folklore</i> Frazer Harrison / Getty Images

Taylor Swift has tallied her seventh consecutive Billboard 200 No. 1 with folklore, the surprise-released Aaron Dessner-produced album she released in late-July, as Pitchfork points out. folklore tallied 846,000 album equivalent units in the past week, meaning it beat its closest competitor — Juice WRLD's posthumous LP Legends Never Die, which debuted with a total of 497,000 album equivalent units — by just shy of 350,000 album equivalent units. folklore's debut week is also the highest chart tally since Swift's last album, 2019's Lover, which debuted with 867,000 album equivalent units.

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In addition to Dessner, folklore features contributions from Bon Iver's Justin Vernon and Swift's longtime collaborator Jack Antonoff. Recorded entirely in quarantine, it is Swift's eighth album, and marks a return to the narrative-based storytelling and muted aesthetics of her mid-career work. Read The FADER's full review of folklore here.

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Taylor Swift sets 2020 chart record with folklore