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Jorja Smith shares music video for “By Any Means”

The new visuals are a celebration of Black British life.

August 10, 2020

Jorja Smith's song "By Any Means," released last week, is an anthem for the Black Lives Matter movement brimming with rage at daily manifestations of systemic injustices and full of love for the resilient people who bear the burdens. The clarity of purpose combined with Smith's formidable vocal talents helps ensure that "By Any Means" meets the moment it was created for, and the urgency of Smith's offering is underscored by the song's music video, which is out today.

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The concept is straightforward but still vital: the "By Any Means" visuals is a portrait of Black British people, their families and friends, filmed in their communities. It's a much-needed reminder of the stakes behind headlines, punditry, and protests, and a refusal to compromise with the naysayers.

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Jorja Smith shares music video for “By Any Means”