Snoop Dogg is the new owner of the storied Death Row Records, according to press materials released via Business Wire. Snoop has a long history with Death Row having released his 1993 debut album Doggystyle on the label when it was run by Suge Knight. Business Wire's information confirms that Snoop bought the label from the MNRK Music Group, the parent company of eOne Music, which had owned it since 2013.
The purchase does not immediately inlcude the label's back catalog, which includes albums from 2Pac, Dr. Dre, Nate Dogg, and more, though that is reportedly being negotiated.
“I am thrilled and appreciative of the opportunity to acquire the iconic and culturally significant Death Row Records brand, which has immense untapped future value,” Snoop said in a statement. "It feels good to have ownership of the label I was part of at the beginning of my career and as one of the founding members. This is an extremely meaningful moment for me."
Chris Taylor, President and CEO of MNRK Music Group, added: “Snoop is clearly the executive to take Death Row into its next 30 years. MNRK has been honored to oversee this legendary brand over the last decade and enjoyed introducing it to millions of new fans in 2021 through our award-winning 30th anniversary marketing campaign.”
This weekend, February 13, Snoop will release new album B.O.D.R. (Bacc on Death Row). That same day he will appear at the Pepsi Super Bowl LVI halftime show alongside Dr. Dre, Eminem, Mary J. Blige, and Kendrick Lamar.