Yves Tumor started out as a provocative underground noise musician. Then, with 2020's Heaven To A Tortured Mind, they unfurled into a rock star with the kind of vibrance that makes almost everything else in the genre look dull by comparison. How long until they qualify for their own Super Bowl halftime show? Until then, we can enjoy superb visuals like “Secrecy Is Incredibly Important To The Both of Them,” taken from 2021's The Asymptotical World EP.
Each scene in Jordan Hemingway's music video feels like it is ripped from a different, insanely stylish thriller film. There's Yves Tumor thrown in prison, Yves Tumor in a shootout, Yves Tumor the double agent, even Yves Tumor the James Bond seducer. There's some loose visual grammar stringing them together, making the video feel like a code that can be broken if you stare at it long enough.
We're not getting this video out of the goodness of Tumor's heart, though: their tour is coming up, and they expect you to be there. Find dates here.