Kith has entered the music business. On Tuesday (February 6), the streetwear brand’s founder and CEO Ronnie Fleg launched Kith Records and, in his first act as the newly minted label’s head of A&R, commissioned its inaugural single. “Last Stop,” a three-minute, hookless Cam’ron cut produced by Swizz Beatz, is out now. According to a press release, the song “serves as the soundtrack for [Kith’s] Spring 2024 collection,” which will go on sale Friday (February 9) on the company’s website.
“Last Stop” comes with a music video in which Cam, lost in a headphone reverie on the train, comes to alone in a sun-drenched subway car filled with Venus et Fleur roses and proceeds to deliver the full track with his characteristic cockiness. Watch the clip above and stream the song on its own below.
