In April, Sky Ferreira having her video for “I Blame Myself” underwritten by fashion company SSENSE seemed like a brilliant way for a young artist to bulk up their visual budget, and now it seems like Ferreira’s former creative partner Dev Hynes had a similar idea for “You’re Not Good Enough,” off of last year’s Cupid Deluxe. Urban Outfitters has helped Hynes produce a clip that puts his best self on display, spreading his now-infamous dance moves out through an entire troupe of dancers with beautiful direction by Gia Coppola, with whom Hynes collaborated on the soundtrack for her film Palo Alto. Check out behind the scenes photos here, and for more on Hynes, read our 2013 cover story.
Blood Orange Goes to Dance Class in a New Video for “You’re Not Good Enough”
POSTED June 9, 2014 10:36AM IN MUSIC VIDEO