One is obsessed with Ugg Boots, the other with Tevas, but both are examples of locating "cool" in unexpected places.
Body High co-founder Samo Sound Boy and designer Max Martin on how to design lean, legit merch.
Trey Songz and Vic Mensa break down the stories behind their hustles at our latest #uncapped bash.
Hot and corporeal and just a tiny bit terrifying.
We're back in NYC next week!
Because they make me better.
The deal reportedly worth $10 million.
Juicy J and K Camp link on the Big Fruit-produced banger.
A shadowy, windswept roller coaster ride through the Warp artist's quite remarkable brain.
The track comes from their collaborative LP, PRhyme, out December 9th.
It's a new year, and he's wearing sweaters again.
Shout out to @JKlubzMIA for close reading and follow through.
The Brooklyn rapper makes sure you won't be forgetting his name any time soon.
Our favorite shit on the internet today.
About a week from now, week from now.
"Grammys need to have a rap year. Run it up."
Hear new music from Bobby Shmurda and GS9.
The Shmoney dance innovator and "Ms. RiRi" posed for a picture together at a New York Fashion Week charity event hosted by Jourdan Dunn on Sunday night.
The Brooklyn rapper ropes in a crew of New York natives for this remix of his viral hit.
Our picks for the FADER premieres that should soundtrack your weekend.
Stream a new all-star reggae remix of Bobby Shmurda's "Hot Nigga"