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Video + MP3: Pure X, “You’re In It Now”

May 10, 2011

It takes a few seconds to get your bearings in Pure X’s video for "You're In It Now," from their re-released debut EP of the same name. The camera is out of focus and you can barely glean the shimmer of a cymbal or the shape of a guy holding a guitar, but as the hazy mellow builds towards Nate Grace singing, You're in it now... the camera pulls back to reveal just where we are, which is watching Pure X play "live"...or maybe just in their practice room? (There's no sign of an audience). The camera dissolves and overlays never really quit, giving the whole experience a gauzy, blown-out vibe that is perfectly suited to the song. Pure X's debut album, Pleasure, is out July 5th in North America and August 22nd worldwide on Acéphale.

Download: Pure X, "You're In It Now" MP3

Tour Dates w Sleep∞Over and This Will Destroy You:
May 16 – Phoenix, AZ – Rhythm Room
May 17 – Los Angeles, CA - Echo
May 18 – San Francisco, CA – The Independent
May 20 – Portland, OR – Star Theater
May 21 – Seattle, WA – The Vera Project
May 22 – Vancouver, BC – The Media Club
May 24 – Salt Lake City, UT - Kilby Court
May 25 – Denver, CO – Larimer Lounge
May 26 – Lincoln, NE – Bourbon Theatre
May 27 – Minneapolis, MN – 7th Street Entry
May 28 – Chicago, IL – The Bottom Lounge

Video + MP3: Pure X, “You’re In It Now”