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Roddy Ricch’s “The Box” hits No. 1 on the Billboard Hot 100, blocking Justin Bieber’s “Yummy”

The red-hot rap song bested Bieber’s long-awaited comeback.

January 13, 2020
Roddy Ricch’s “The Box” hits No. 1 on the <i>Billboard</i> Hot 100, blocking Justin Bieber’s “Yummy” (L) Lisa Lake/Getty Images for Roc Nation (R) Jayne Kamin-Oncea/Getty Images  

Never underestimate the commercial power of a funny sound effect: Roddy Ricch's "The Box" has gone to No. 1 on the Billboard Hot 100, fueled in part by the viral success of the song's "ee-urr" noise. The success of the rapper's Please Excuse Me For Being Antisocial has a David vs. Goliath twist as well: the song has bested Justin Bieber, who returned January 3 with his new single "Yummy." Bieber takes the No. 2 spot on the Hot 100.

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Roddy Ricch’s “The Box” hits No. 1 on the Billboard Hot 100, blocking Justin Bieber’s “Yummy”