With nearly 28 million monthly listeners on Spotify and almost 17 million YouTube subscribers, Anitta is — beyond question — the most commercially successful Brazilian artist in recent memory. On her new single, “Lobby,” she enlists the aid of rap veteran Missy Elliot to ensure a cross-equatorial hit. Missy isn’t quite hitting Anitta’s numbers at this stage of her career, but her clout speaks for itself, endearing the Rio de Janeiro-born diva to an entirely new set of fans.
“Lobby” is not the first track Anitta has collaborated on with a North American emcee. “Me Gusta,” a 2020 joint cut with Cardi B that also features Puerto Rican rapper Myke Towers, currently sits at just over 150 million YouTube views.
The new song — an upbeat earworm touting the joys of sensuality — is certainly catchy enough for radio rotation, and its Arrad-directed visual treatment is flashy enough to haul in plenty of streams. Watch it above.