Here at The FADER, we've always prided ourselves on looking down the road. We aspire to provide a deeper look at the innovators whose work reflects the ever-changing music landscape. Here, we've rounded up a few of the artists we've put on for recently, many of which were featured in our long-running GEN F section. There are some talented noisemakers here—like Lil Yachty, a rapper from Atlanta, and Tricot, a Japanese-born rock band. It's an eclectic crew, sure, but they've all got one thing in common: it's only the beginning for them.
Watch Kodak Black's episode of The Slang Show:
Lil Yachty is a new rapper from Atlanta with bright red hair and a very sleepy voice. He half-sings a lot, and he has a verifiable fan favorite in “1Night”—3.5 million plays and counting. Read more about Lil Yachty.
Whitney, a Chicago band that includes ex-members of Smith Westerns and Unknown Mortal Orchestra, makes hopelessly soulful rock music. The band's namesake is a fictional hermit. “We wanted to make a record that seemed like it was by an old-ass dude living alone,” they told The FADER. Read Whitney's GEN F profile.
The aura of impending fame emanates from Tory Lanez's slight frame. The 23-year-old rapper and singer—who was once dubbed Justin Beiber's hip-hop coach and is possibly the target of some Toronto shade on Drake's new song—has orbited big-time success for years. Has his moment finally arrived? Read Tory Lanez's GEN F profile.